I recently ran across a new innovative Web 2.0 marketing campaign. ArtFlute is a premier Art portal based out of India. They have artists wanting to post art from all over the world – however for now they are focusing on the Indian market.
In partnership with a boutique consulting firm in Hyderabad (Bodhtree Consulting), they are changing the way art enthusiasts can find and buy art. They are combining the concept of a simple online portal, an offline gallery and Web 2.0.
In just 1 month,
258 Facebook members
937 on Twitter
Somewhat equal numbers on LinkedIn, MySpace, HiFi, Friendster etc.
Just by using a daily twitter post, they were able to network with someone to partner in opening an offline art gallery as an extension to their online business.
A few days back they have launched a collection of applications for the leading social networks like Facebook, MySpace, etc. This will have a dramatic impact as now art fans can view this art within the context of their favorite online presence.
In talking with the founders, Neeraj and Chandni Harlalka, they are looking at expanding their presence using Google Gadgets, Vista Gadgets, iPhone applications and truly leverage the Semantic Web for Art.
